Our story
From Hong Kong to Edmonton.
NoriPop was founded by two sisters who grew up in Hong Kong and brought their passion for food to Edmonton.
How It Started
Growing up in Hong Kong, sisters Peggy and Joyce shared a love for food and a belief that great meals bring people together.
After moving to Edmonton, they saw an opportunity to introduce something they loved but felt was missing from the local food scene. Combining Peggy's background in Japanese cuisine with Joyce's passion for flavour and creativity, they set out to create their own take on the sushi taco.
Inspired by Japanese ingredients, quality seafood, and street food culture, they spent countless nights testing recipes, refining sauces, and perfecting every detail. Their goal was never to reinvent sushi or tacos. Instead, they wanted to bring a fun, flavourful food experience to Edmonton while staying true to the quality and attention to detail they believed good food deserves.
When NoriPop made its debut at Edmonton's Ignite Market, the response exceeded every expectation. Over three days, more than 1,500 NoriPop were sold, and the team completely sold out.
What started as a small family project quickly grew into something much bigger, driven by a simple mission: serving great food that people are excited to share with family and friends.
What we stand for
The NoriPop way
Unapologetically fusion
We don't pick sides. Japanese technique, Mexican soul, Edmonton heart — all of it, every taco.
Sushi-grade, always
We source the same quality fish you'd find at a proper sushi bar. Street food prices, no shortcuts.
Made fresh, every market
Nothing is pre-made. Every taco is assembled to order at the stand. That's the only way we know how.
Community first
Farmer's markets are our home. We love Edmonton's food community and we're proud to be part of it.
The people behind the tacos
Meet the crew
Peggy AU
Co-founder & Head of Fish
Peggy moved from Hong Kong to Edmonton, bringing with her a strong background in Japanese cuisine developed through years of training with one of Hong Kong's most recognized sushi restaurant groups. A firm believer that outstanding food begins with outstanding ingredients, Peggy is uncompromising when it comes to quality. She spends countless hours sourcing, testing, and refining every component to ensure guests experience the freshness, balance, and attention to detail that define NoriPop. Her commitment to excellence is reflected in every bite, from the seafood selection to the final presentation.
Joyce AU
Co-founder & Flavour Architect
Joyce is the creative force behind NoriPop's bold and unexpected flavours. With a passion for food, travel, and culinary experimentation, she loves finding new ways to blend Japanese tradition with modern street-food culture. From sauce development and recipe testing to customer feedback and menu innovation, Joyce is constantly refining and reimagining the NoriPop experience. Her goal is simple: create flavours that are memorable, crave-worthy, and impossible to find anywhere else. Together with her sister Peggy, Joyce helped transform a family passion project into one of Edmonton's fastest-growing food concepts, selling over 1,500 NoriPop tacos and completely selling out during their three-day debut at Ignite Market.
Come find us.
We're at Edmonton's best markets every weekend. No reservations. No dress code. Just really good tacos.